Discover the entrepreneurial journey of Mathieu Péloquin and Félix Patenaude, co-founders of DUSK, a Bromont-based company specializing in Canadian-made hydration and endurance fuel products. The company was founded to meet the needs of action sports and outdoor enthusiasts, particularly mountain bikers, gravel cyclists, skiers, and motorcyclists.

In two years, the entrepreneurs have built a community of more than 11,000 followers on Instagram and distributed their products to 150 stores. In the summer of 2025, Mathieu and Félix turned to the CAE Haute-Yamaska and Region (CAEHYR) for funding to finance their production and develop a new product, FUEL. Simon Laplante, a business advisor at CAEHYR, first took the time to understand their business model and their needs. He then helped them develop a financing plan that included their own investment, a loan from the FIJE Fund, and additional financing, while also directing them toward other assistance programs.

In addition to providing funding, Simon guided them in revising their financial projections and scrutinizing certain expenses, and he helped them build a more robust plan. This process continues to benefit the two entrepreneurs today as they plan for growth and pitch their projects to investors. This funding contributed to the development of FUEL, a blend of carbohydrates and electrolytes that has become their best-selling product, with sales three times higher than those of their other products. Today, DUSK continues to expand with three products: FUEL, HYDRATION, and HYDRATION+.

The company hopes to expand its presence across Canada and, eventually, break into international markets. Find out how Mathieu and Félix built their business and how financial support tailored to their needs helped them grow.